Boosts Your Business!
In modern business circles, a brand is much more than just a name and logo stamped on your company letterhead. And branding is an entire business discipline.
It's what makes your company different from the competition.
Stand out from the crowed.
A brand is essentially the personality and identity of your business. It is what forms the first impression of your business for potential customers and encompasses how it looks and sounds. It is how the market identifies your business compared to your competitors and will hopefully make you stand out. Components of a brand can include:
- Tone of voice
- Fonts & typography
- Graphical element
- Or anything that identifies individual businesses’ product or service as unique or distinct
Branding is the process of creating a brand. It is important as it involves clearly positioning your company or product in the market, devising a brand strategy, possibly creating your name, defining your company’s tone of voice and designing corporate and/or product identity. Using water as an example, how do several companies around the world sell the same product and convince the market to purchase their water over their competitors? The simple answer: a great brand!
We need to get one thing straight, a brand is much more than a logo! Whilst we understand cost can be a determining factor and we certainly appreciate the desire to get a visual representation for your business quickly, we just don’t believe logos alone tell enough of a story about your business. A poorly designed logo can end up targeting the wrong market altogether.
We believe a brand speaks volumes about a business, including:
- The experience customers can expect when consuming a product or service
- How a business highlights their unique selling points or market position
- How a business understands their target markets by engaging with their interests and needs
- How a business stays relevant and keeps up with the trends in the market
Your brand describes who you are and what you do, therefore it is important your visual identity – your logo, which is utilised for virtually all of your marketing communications, clearly communicates this.
A successful brand pays attention to their market, will come up with new ways to keep the interest of their target market and are not afraid to innovate.
Get Free Business Analysis?
Wants to know where your business stands online?